It is beautiful... then gone
Graphic design creates ephemera. It is there for a purpose, and once fulfilled, the work disappears. "I don't encourage my work toward permanence," writes Martin Venezky. "The materials I use -- tape, cardboard, copy paper, pencil, wax -- practically beg to disintegrate. If pieces flutter off, what remains means more to me. It can come apart. It ages. Is is more alive than a digital file, whose permanence and fidelity have no precedence in our organic, decaying, wonderful world."
Thankfully, the design work of Venezky and his studio, Appetite Engineers, has been preserved within the pages of his book, "It is beautiful... then gone." Like the butterfly specimens illustrating the front cover, his designs seem to be something organic caught in a moment of either birth or decay -- creation and destruction are partners in Venezky's design process.
Venezky's most recognized work was for "Speak" magazine (1995-2001), an eclectic publication that featured long interviews, essays, fiction and features on a variety of topics. In order to familiarize himself with the content of each issue, Venezky would type in the text of each article himself. He would often change typefaces within paragraphs -- using different styles and fonts to represent various voices, inflections, and dramatic stress. He'd incorporate organic material, garbage, found objects and photographic remnants into the magazine spreads. On the surface, his early work for Speak may have resembled David Carson's Ray Gun aesthetic, but Venezky's meticulous understanding of the content really made Speak a visually challenging and playfully intelligent publication.
Venezky's attention to detail is brought to the design of his monograph. Although the physical dimensions of the book pages are small, the designer/author fills each page with a lively compilation of his work, small commentaries on each project depicted, collage sketches and other beautiful debris. The companion essays by Venezky and others ensure that this publication is more than just an album of artwork. The crowning achievement of the book is discovered in the final pages... in preparation for a move from San Francisco (his home of 18 years) to Rhode Island, he photographed the collaged wall of his studio, presented fully in the book in a fold-out section.
"This collage was built from more than seven hundred individual elements, all held up with pushpins. It spanned the walls lengthwise and rose to a height of eight feet. When I packed to move, I disassembled the collage piece by piece, scanning and documenting each element as I progressed around the room." The individual bits are all lovingly presented, spanning a few dozen pages. It is an amazing feat of perseverance and obsession.
It is beautiful... and now it is ours.